Obtendo meu Relatórios de desempenho para trabalhar

Obtendo meu Relatórios de desempenho para trabalhar

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So, advertisers, or specifically their Demand-Side Platforms, evaluate ad potential in real time and decide whether or not to place a bid and how much to bid.

Real-time bidding differs from static auctions where advertisers can only bid for several thousand impressions in single package deals. This makes static auctions less efficient than RTB for advertisers as well as publishers.

Advertisers’ bids are sent to ad exchanges, which select the winner of the auction. The final winner is selected at SSP in case the bid request was sent to more than one ad exchange.

Advertisers Bid via DSP: Interested advertisers, through their DSPs, place real-time bids on the ad impression based on how valuable they believe it is to their advertising goals.

Everybody in the advertising world wants to hit bullseye with their creative. But only a few know which weapon is the most capable to deliver it there. And how do they do it, if its powerful essence hides behind indigestible terminology?

Ad Exchanges operate by having ad inventory of publishers made available on Exchange platform via their SSP. When a user visits a webpage, data about the user is sent from the publisher to the Ad Exchange via SSP.

Ad Exchange then reviews the received bids, removing those that are outside of publishers’ criteria. Next, it selects the auction winner and the corresponding advertising content appears on the publisher webpage.

Performance TV’s real-time reporting leverages the power of Connected TV to show you instantly what’s working (and what isn’t)—allowing you to tweak and optimize your creative for maximum efficiency.

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Ad exchanges: An ad exchange is a digital network that connects advertisers or DSPs with publishers or SSPs. The ad exchange is where real-time bidding takes place.

Customizable real-time reporting: Every campaign is different, which is why one-size-fits-all reporting doesn’t offer the insights needed to hit your key marketing metrics. Performance TV offers a powerful reporting suite that offers accurate metrics including ROAS (Return on Ad Spend), a fully customizable dashboard, and full website Google Analytics integration to monitor your CTV campaigns alongside other digital marketing channels.

In RTB programmatic, the RTB auction is the core process. It ensures that the highest bidder wins an ad impression on the publisher’s media. It's also called an open auction since any publisher and advertiser can participate in it. The platform that hosts open auctions is called RTB exchange or ad exchange. It communicates with supply-side platforms (SSPs) — software used by publishers, and demand-side platforms (DSPs) — software used by advertisers. From SSPs, ad exchanges collect data about impressions available for sale in the form of bid requests. From DSPs they solicit bid responses showing how much companies are willing to pay for their banner or video to appear on the suggested ad space.

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